There are several statuses of the leads: New, Valid, MQL, SQL, Won, Lost
Lead statuses help sales and marketing teams to organize and track leads according to their engagement level and how close they are to making a buying decision.
New: shows that the lead was recently added and hasn’t been contacted or evaluated yet. This is the initial stage for every newly created lead.
Valid: A lead is considered valid once it has been confirmed as a real and trustworthy contact. This means the provided details (email, phone number, and other information) are correct, and the lead has the potential to become a customer.
MQL (Marketing Qualified Lead): is used for leads that have demonstrated interest in your product or service through marketing activities.
SQL (Sales Qualified Lead): a lead after the sales team has thoroughly qualified it. At this stage, the lead has shown clear buying intent and meets defined criteria that signal readiness for direct sales engagement.
Won: indicates that the lead has completed the buying process and become a customer. The deal is closed, and the lead is now an active client.